HR Hot Topics – March, 2024: Appealing to ‘Unretired’ Older Workers


Join Jodi Schafer in this month’s episode of HR Hot Topics as she delves into a novel approach to the labor shortage crisis—unretirement. This focuses on creative strategies for re-engaging retirees in the workforce. Using recent labor statistics, personal anecdotes, and actionable strategies, Jodi shows how employers can attract older workers by appealing to their experience and motivation. Click on this video to learn how to making your workplace attractive to this valuable demographic.


Time Stamps & Topics Covered:

  • 0:04 – Introduction to March’s HR Hot Topics
  • 0:13 – Overview of labor shortages and the addition of 8.3 million jobs by 2031
  • 1:04 – Previous strategies discussed: retention, technology, AI, and building talent pipelines
  • 1:28 – Introducing unretirement: what it means and its impact
  • 2:04 – The surprising statistic: 66% of retirees consider returning to work
  • 2:09 – Why retirees want to return: Beyond financial reasons
  • 2:36 – Shift in motivators post age 60: From compensation to meaningful work
  • 3:13 – Baby boomers’ influence and their non-traditional approach to retirement
  • 4:02 – Personal examples of unretirement in action
  • 5:53 – What unretired workers are looking for: meaningful work, flexibility, and more
  • 7:49 – Importance of training and targeted benefits for older workers
  • 8:49 – Strategies for appealing to and retaining unretired workers
  • 9:07 – Marketing jobs to older workers: Where to post and language to use
  • 10:33 – Considerations for workplace accessibility and inclusivity




By integrating retired professionals back into the workforce, businesses can leverage their vast experience and dedication, addressing labor shortages in a mutually beneficial way. For more insights on how to attract and retain this skilled demographic, don’t miss this.


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Contact Information: For further questions, connect with Jodi directly at